Working as one.
Changing everything.

Powered by Web3, inspired by open cultural exchange

Decentralizing Today

We founded Dcentralize to grow and develop alongside the technology we advocate for, creating new opportunities with every phase ahead.

Expanding Creatively

The festival creates new possibilities to expand Web3, especially for artists, creatives, and investors: bringing them closer than ever to their millions of fans and followers, promoting collaborations between them, and offering new ways to partner with legacy businesses.


We’re decentralizing the traditional model by creating a tokenised music festival, providing access to a physical and digital space. Designed to become a Decentralized Autonomous Organisation, giving ownership back to the community. 

We plan to advance our model over the next five years, progressing events across different continents as we grow the Dcentralize brand in the music and Web3 worlds.

Experienced Team

We’re already flying the flag for our beliefs. We work as a core community of professionals from the worlds of Web3, cryptocurrency, event management, travel, music, art, TradFi, manufacturing, product design, food & drink, technology, and web design, with a network of advisors and specialists who support our vision. Working in a decentralized model means that we can overcome the issues of tradition: we see ourselves as custodians of the Dcentralize idea, as we help to empower others with knowledge.

Founder Ian Kerr has many years of management, event organisation and logistics behind him and now heads into a bold new chapter with Dcentralize.

Executive Chair Amber Ghaddar joins the project bringing with her a wealth of experience as a serial Web3 entrepreneur and expert on governance & token models. 

Technical and Creative Director Joe Crossley is the founder of Astral Projekt, an award-winning creative studio working in Web3 and immersive media. Joe is at the cutting edge of the groundbreaking technologies of Augmented Reality and Projection Mapping.

Music Coordinator Sarah Main is an acclaimed Ibiza DJ, producer, and event organiser whose entire life has been spent submerged in art, music, and mixed reality.

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